Markswebb stands at the forefront of digital transformation, bridging technology with user-centric solutions across a broad spectrum of industries. From fintech to insurtech, digital banking to e-commerce, and from user experience research to the gamification of digital platforms, our expertise covers the essential pillars of today's digital ecosystem.
Artificial Intelligence (AI) integrates algorithms to mimic human cognitive functions in machines, targeting efficiency and automation across fintech sectors. Global market data indicates a projected growth of the AI market to $190 billion by 2025, with a compound annual growth rate (CAGR) of 36.62% from 2020 to 2025.
Markswebb agency excels in optimizing the digital banking experience, offering a wide array of services that emphasize UX (User experience) and business consulting, including specialized research into how user experience preferences vary by age groups. This age-specific UX research ensures that digital banking services are tailored to meet the unique needs and expectations of different generations - Gen Z and Gen Alpha - for example, - enhancing accessibility and satisfaction across the board.
Discover best practices for creating a user-friendly interface in digital banking services, featuring examples from Emirates NBD and insights on global trends.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
The adaptation of AI and NLP in banking is not just an enhancement but a fundamental shift that will define the next era of financial services
Modern consumers, particularly younger generations, prioritize simplicity and convenience, areas where traditional banking often falls short. In the ongoing battle between established financial institutions and emerging fintech challengers, victory will belong to those who swiftly embrace technologies focused on improving the customer experience in digital banking.
Markswebb agency excels in optimizing the digital banking experience, offering a wide array of services that emphasize UX (User experience) and business consulting, including specialized research into how user experience preferences vary by age groups. This age-specific UX research ensures that digital banking services are tailored to meet the unique needs and expectations of different generations - Gen Z and Gen Alpha - for example, - enhancing accessibility and satisfaction across the board.
How do investment apps for teens help reduce financial anxiety and empower younger users with practical tools and financial literacy? Read our insight.
Despite the clear benefits of hyper-personalization demonstrated in e-commerce and entertainment, most banks are unable to offer a similar level of personalization
Better adoption of digital banking among GenZ in Asia: top5 Markswebb tips
Big Data and analytics encompass the collection, processing, and analysis of vast amounts of data to uncover hidden patterns, correlations, and insights. This field plays a critical role across various industries, enhancing decision-making processes, optimizing operations, and creating personalized customer experiences.
Markswebb's comprehensive services include market research, trend analysis, and predictive modeling, tailored to the specific needs of their clients. Our strategic guidance enables companies to not only interpret vast data landscapes but also to anticipate market shifts and customer needs, ensuring they remain at the forefront of their industries. We provide a roadmap for businesses to transform data into a strategic asset, fostering innovation and securing a competitive edge in the digital era.
The Financial Brand’s “Power 100” database: Markswebb shares its expert commentary
Despite the clear benefits of hyper-personalization demonstrated in e-commerce and entertainment, most banks are unable to offer a similar level of personalization
Markswebb has launched the first part of Banking growth features navigator with access to unique solutions of transactional activities in digital banking services
Business banking offers financial services tailored to firms, facilitating cash flow management, financing, and operational efficiency. It's essential for businesses to maintain financial health and drive growth.
Markswebb delivers in-depth analysis and solutions for financial institutions to enhance their business banking services. They focus on digital transformation, user experience, and market research to help banks offer innovative, efficient services to businesses. Markswebb's strategies enable banks to meet evolving business needs, ensuring competitiveness and fostering economic growth.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
The research analyzes the digital maturity of mobile banking services for SMBs, highlighting growth opportunities and best practices
The report identifies both the current benchmarks and future opportunities for digitalization within corporate banking
Blockchain technology is a decentralized digital ledger that records transactions across multiple computers to ensure the security and integrity of data. It's foundational to cryptocurrencies and is expanding across sectors like finance, supply chain, and healthcare, offering transparency, efficiency, and trust. Global blockchain technology revenues are projected to experience substantial growth, with the market size expected to reach over 39 billion U.S. dollars by 2025. The banking sector, being one of the earliest adopters, accounts for approximately 30% of the technology's market value.
Markswebb provides a critical analysis of the blockchain sector, highlighting its impact and potential across various industries. Through market research, trend analysis, and case studies, they offer insights into successful blockchain applications and the evolving regulatory landscape. Markswebb’s expertise helps businesses leverage blockchain for improved transparency, efficiency, and security, positioning them for success in a rapidly changing digital economy.
Discover best practices for creating a user-friendly interface in digital banking services, featuring examples from Emirates NBD and insights on global trends.
The efficiency and speed of digital onboarding processes are key growth factors for banks aiming to attract and retain customers
Dubai's blockchain strategy offers substantial benefits for the digital banking sector
Chatbots, automated dialogue systems powered by artificial intelligence (AI) and natural language processing (NLP), simulate human conversation to provide customer support, gather data, and streamline communication. They're integral to enhancing user engagement across digital platforms, offering real-time assistance, and personalizing user experiences.
Markswebb delivers cutting-edge analysis on chatbot technologies, focusing on their application in enhancing customer experience and operational efficiency. Our expertise spans designing chatbot interfaces, optimizing conversational AI algorithms, and implementing chatbots across various industries. By providing insights into user behavior, chatbot performance metrics, and best practices for integration, we empower businesses to deploy chatbots effectively. Our research and strategies ensure chatbots are not only responsive but also deliver value-added services, driving customer satisfaction and loyalty while reducing operational costs.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
New methods are particularly relevant within the UX 3.0 framework - we share our insights from this journey and show case studies examples
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
Corporate banking refers to the suite of financial services tailored to the unique needs of corporations, including cash management, financing, trade services, and treasury solutions. It plays a pivotal role in supporting the financial operations and growth strategies of businesses, ranging from mid-sized companies to multinational conglomerates.
Markswebb offers in-depth analysis and strategic insights into the corporate banking sector, enabling financial institutions to enhance their service offerings and meet the evolving demands of corporate clients. Our expertise spans market trends, product innovation, digital transformation, and customer experience optimization. By leveraging data analytics, Markswebb helps banks identify opportunities for product development, operational improvement, and competitive differentiation. Our advisory services guide banks in implementing best practices and technologies to deliver efficient, customized banking solutions, ensuring corporations can maximize their financial performance and strategic potential.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
The report identifies both the current benchmarks and future opportunities for digitalization within corporate banking
By focusing on the development of digital financial services for SMEs Tajikistan aims to build a more inclusive and resilient financial system.
Digital banking is the automation of traditional banking and financial services via digital platforms, allowing users to conduct transactions, manage accounts, and access banking services online, typically through internet banking and mobile banking apps.
Our offerings include user and market research, identifying best practices, and assisting in the creation of product backlogs. By combining research, analysis, and strategy Markswebb aims to help clients successfully engage their customers through digital services. This approach is crucial in the digital banking era, where effective sales strategies and customer engagement play a significant role in attracting and retaining customers.
We helped a bank improve its ID service by analyzing 15 global ID solutions and providing recommendations to enhance UX
Discover best practices for creating a user-friendly interface in digital banking services, featuring examples from Emirates NBD and insights on global trends.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
Digital wallets refer to electronic devices or online services that allow individuals to make electronic transactions. Digital wallets are pivotal for the evolution of cashless societies, offering convenience, speed, and enhanced security for online and in-store purchases.
Markswebb provides comprehensive insights into the digital wallet landscape, focusing on user adoption trends, security innovations, and market dynamics. We assist financial institutions, tech companies, and retailers in developing digital wallet solutions that meet evolving consumer demands and enhance the payment experience. Through detailed market analysis, user behavior studies, and technology assessments, we helps clients optimize digital wallet features, ensure robust security measures, and implement effective engagement strategies. Our expertise supports the creation of digital wallets that are not only user-friendly but also integrate seamlessly with broader financial and retail ecosystems, driving digital payment adoption and customer loyalty.
New methods are particularly relevant within the UX 3.0 framework - we share our insights from this journey and show case studies examples
This article provides an analytical comparison between FintechZoom neobanks and traditional banks, focusing on their approach to providing premium banking services
Bharat QR is a payment solution from RBL Bank that aligns with the modern, digital and inclusive aspirations of a renewed Indian nation
Ecosystems in the context of technology and business refer to interconnected and interdependent networks of products, services, and companies that create a cohesive user experience. These ecosystems blend hardware, software, and services to facilitate seamless integration and interaction across different devices and platforms. The development of these ecosystems is indicative of the industry's move towards more integrated and user-centric technology offerings.
Markswebb provides strategic insights into the development and expansion of technology and business ecosystems, aiding organizations in understanding and capitalizing on the synergies between different products and services. Our expertise lies in identifying emerging trends, consumer demands, and collaboration opportunities that can bolster ecosystem growth.
We helped a bank improve its ID service by analyzing 15 global ID solutions and providing recommendations to enhance UX
New methods are particularly relevant within the UX 3.0 framework - we share our insights from this journey and show case studies examples
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
E-grocery refers to the online purchasing of food and grocery products, encompassing a wide range of items from fresh produce to packaged goods. This digital evolution of the traditional grocery shopping experience offers consumers the convenience of home delivery or in-store pickup options, transforming how households access daily essentials. The growth of e-grocery has been accelerated by technological advancements, changing consumer behaviors, and the increasing demand for convenience and efficiency in shopping.
Markswebb delivers actionable insights into the e-grocery sector, helping businesses navigate the challenges and opportunities of online food retail. Our expertise includes consumer preference analysis, digital supply chain optimization, and the integration of advanced technologies like AI for personalized shopping experiences. Markswebb guides grocery retailers in developing user-friendly e-commerce platforms.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
Despite the clear benefits of hyper-personalization demonstrated in e-commerce and entertainment, most banks are unable to offer a similar level of personalization
Markswebb has launched the first part of Banking growth features navigator with access to unique solutions of transactional activities in digital banking services
InsurTech refers to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance industry model. It's a subset of the larger FinTech movement, aiming to improve and modernize the insurance industry through software, platforms, and other technologies.
Technological innovations are propelling the insurance industry towards a new era, necessitating that incumbents overcome the limitations of outdated systems. Markswebb delivers extensive analysis of the insurtech sector, offering insurers strategic insights for future readiness through detailed news analysis, practical use cases, and comprehensive reviews of the technology provider market. This provision enables insurance companies to effectively adapt to and leverage new technological developments, ensuring their strategic advantage and preparedness for the evolving landscape.
Markswebb has launched the first part of Banking growth features navigator with access to unique solutions of transactional activities in digital banking services
Less underfilled loan applications, desired conversion and perfect opportunity to offer insurance
Two waves or comparative research to increase the gap from the nearest competitor by 4.5 times
InvestTech, a subset of FinTech, focuses on the application of technology to enhance investment and portfolio management. It encompasses a range of tools and platforms that automate and optimize investment processes, offer advanced analytics for decision-making, and provide access to financial markets for individual and institutional investors alike. InvestTech is revolutionizing the investment landscape by making it more accessible, efficient, and transparent.
Markswebb offers deep insights into the InvestTech sector, identifying cutting-edge technologies and emerging trends that shape investment strategies. Their expertise in market analysis, regulatory compliance, and user experience design aids InvestTech firms in developing solutions that meet the evolving needs of investors. By evaluating the impact of AI, blockchain, and big data analytics on investment management, Markswebb helps clients innovate their offerings, enhance portfolio performance, and improve risk management. Their strategic advisories empower InvestTech companies to navigate the complexities of the financial markets, delivering tools and platforms that democratize investing and foster financial inclusion.
How do investment apps for teens help reduce financial anxiety and empower younger users with practical tools and financial literacy? Read our insight.
This case outlines the development of the investment app for teens, incorporating global best practices and innovative UX solutions
Islamic banking is оne of the fastest-growing segment within the banking industry. It operates in accordance with the principles of Sharia. Islamic banking is characterized by the absence of interest (riba) in its transactions - it involves the sharing of profit and loss, and significantly, it emphasizes asset-backed financing. Additionally, Islamic banking strictly avoids transactions in industries considered haram or forbidden, such as alcohol and gambling. A notable component of Islamic finance is Takaful, a Sharia-compliant insurance mechanism, where members contribute money into a pool system to guarantee each other against loss or damage. Takaful is based on mutual cooperation, responsibility, protection, and assistance between groups of participants.
Markswebb provides in-depth analysis and strategic guidance on Islamic banking, helping financial institutions understand and implement Sharia-compliant financial products and services. Our expertise includes regulatory compliance, product innovation, and market expansion strategies tailored to Islamic banking principles. Markswebb assists banks in developing and enhancing Islamic banking offerings such as savings accounts, home financing, and investment funds that comply with Sharia law.
Explore the advantages of digital banking in Kyrgyzstan, focusing on the Islamic banking sector
Dubai's blockchain strategy offers substantial benefits for the digital banking sector
Get a spotlight on major blockchain initiatives in the UAE - learn, how digital banking is transforming with blockchain
Gamification applies game-design elements and principles in non-game contexts to enhance user engagement, motivation, and loyalty. It leverages competition, rewards, and interactive dynamics to make tasks more enjoyable and engaging, widely used in education, marketing, health and fitness, and customer loyalty programs. Gamification strategies can significantly improve learning outcomes, product interactions, and user participation.
Markswebb excels in analyzing user behavior and compiling databases of best practices to inform the integration of gamification strategies into business models and digital platforms. Our specialization lies in understanding how gamified elements can enhance user experience and engagement and how gamification strategies effectively resonate with intended audiences.
Despite the clear benefits of hyper-personalization demonstrated in e-commerce and entertainment, most banks are unable to offer a similar level of personalization
Better adoption of digital banking among GenZ in Asia: top5 Markswebb tips
Marketplaces incorporate a variety of features, including search filters, user ratings, and secure payment systems, enabling hassle-free transactions for a wide range of products. The growth of marketplaces highlights a significant trend towards online shopping, fueled by the global consumer demand for diversity and convenience.
Markswebb provides in-depth analyses of the online marketplace landscape, assisting businesses and entrepreneurs in leveraging the expanding opportunities within digital commerce. Our expertise spans market research, user behavior analysis, and platform security enhancements to devise strategic approaches for engaging with and expanding in the digital marketplace sector.
Despite the clear benefits of hyper-personalization demonstrated in e-commerce and entertainment, most banks are unable to offer a similar level of personalization
Overview of the FinTech Market in Europe and database of best practices
Three steps to attract new audience, improve the product showcase, and increase the conversion
Mobile payment solutions enable consumers to make payments using their mobile devices, offering a convenient and secure alternative to traditional payment methods. These solutions encompass various technologies, including NFC (Near Field Communication), QR codes, and mobile wallets, facilitating seamless transactions in physical stores, online, and between individuals. The rise of mobile payments reflects the broader shift towards digital finance, driven by consumer demand for speed, convenience, and security.
Markswebb delivers strategic insights into the mobile payment ecosystem, helping businesses and financial institutions capitalize on the growing demand for mobile payment solutions. Our expertise includes analyzing market trends, consumer preferences, and security protocols to develop comprehensive mobile payment strategies.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Large-scale study of market trends, best practices, and app rankings within Uzbek fintech
Onboarding refers to the process of integrating - it is critical phase in the employee lifecycle or customer journey, aimed at providing all the necessary information, tools, and support to ensure a smooth transition and successful long-term engagement. Effective onboarding can significantly impact employee retention and customer loyalty by establishing a positive first impression and foundation for future interactions.
Markswebb offers comprehensive insights into optimizing onboarding processes for both employees and customers. Their expertise encompasses the development of streamlined, engaging onboarding experiences that accelerate productivity and satisfaction. For customers, we focus on simplifying product or service adoption through user-friendly guides, tutorials, and support systems.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
The main numbers of Markswebb’s market surveillance - Azerbaijan's fintech sector in detales
Payments refer to the processes and mechanisms by which money is transferred between parties to settle transactions. This includes traditional methods such as cash, checks, and bank transfers, as well as digital and mobile payment systems that have gained prominence in the digital age.
Markswebb provides in-depth analysis and strategic consulting on the evolving payments landscape, helping clients navigate the complexities of payment technologies, regulatory environments, and consumer preferences. Our expertise spans across various payment models, including digital wallets, mobile payments, contactless NFC, and cryptocurrency transactions. By leveraging market research, technological insights, and user behavior analysis, Markswebb helps clients design and implement payment systems that meet the demands of modern commerce, driving adoption, and customer satisfaction. Our strategic guidance supports the creation of a more seamless, inclusive, and efficient payment ecosystem.
Discover best practices for creating a user-friendly interface in digital banking services, featuring examples from Emirates NBD and insights on global trends.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
Platformification refers to the trend in various industries of creating digital platforms that bring together multiple parties, such as producers, consumers, and service providers, to facilitate interactions, transactions, and the exchange of value. It is a strategic approach that leverages network effects to enhance service offerings, improve customer experiences, and drive innovation. This model has been successfully applied in finance, retail, telecom, and other sectors, transforming traditional business operations into dynamic ecosystems.
Markswebb specializes in guiding organizations through the process of platformification, offering insights into building and scaling digital platforms that create significant value for all stakeholders. We help clients identify strategic opportunities for platform growth, develop robust governance models, and create engaging user experiences.
This article provides an analytical comparison between FintechZoom neobanks and traditional banks, focusing on their approach to providing premium banking services
What to expect from the implementation of neural networks in chatbots in 2024
POS, or Point of Sale, refers to the system where a retail transaction is completed. It's a critical component for businesses, enabling the processing of sales transactions, management of inventory, and customer data collection. Modern POS systems are digital and often integrate various functionalities, including payment processing, sales tracking, and customer relationship management, across multiple channels. The evolution of POS technology has facilitated more efficient, accurate, and secure retail and service operations.
Markswebb offers strategic insights into optimizing POS systems to enhance operational efficiency and customer satisfaction. Our expertise spans the development and implementation of advanced POS solutions that cater to the specific needs of businesses across retail, banking, and beyond.
Research results of Business Online Banking in 2023
After 9 months, the number of merchants increased by 9 times, assets portfolio — by 1050%
Banks and Financial Institutions (FIs) today are under immense pressure to optimise costs, boost productivity and increase efficiency in their processes. Robotic Process Automation (RPA) involves the use of software robots or 'bots' to automate repetitive, rule-based tasks previously carried out by humans. This technology enables businesses to optimize their operations, reduce costs, and allocate human resources to more strategic tasks.
Markswebb provides comprehensive insights and strategies for implementing RPA solutions effectively. Our expertise encompasses assessing process automation readiness, selecting appropriate tasks for automation, and deploying RPA technologies. Markswebb assists clients in navigating the technical and organizational challenges of RPA adoption, ensuring seamless integration with existing systems and workflows.
This article examines the impact of AI on banking operations in the UAE and offers Markswebb's isights for improving UX and chatbot interactions
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
What the difference is in the preferences of IPhone users vs Android users? And what digital customer experience in mobile banks will be the most trending in 2024?
Transaction banking refers to the suite of services provided by banks to manage cash, liquidity, and financial transactions for corporate clients. It includes services such as payment processing, treasury management, trade finance, and supply chain financing. Transaction banking is crucial for the smooth operation of global trade and commerce, offering businesses efficient ways to optimize their working capital, manage risks, and streamline payment processes.
Markswebb delivers in-depth analysis and strategic solutions in the field of transaction banking, aiding financial institutions in enhancing their service offerings and operational efficiency. Our expertise encompasses digital transformation strategies for payment systems and liquidity management solutions. By leveraging data analytics and market insights, Markswebb helps clients identify new market opportunities, adopt innovative financial products, and remain competitive in a rapidly evolving banking landscape.
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Large-scale study of market trends, best practices, and app rankings within Uzbek fintech
Case research in the fintech market