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What is user research?
Understanding user needs, context, and frustrations helps create a digital product or service that delivers maximum value to its audience.
We collect and analyze data on how users interact with mobile apps, websites, personal accounts, and other digital platforms. This research identifies key levers for improving the customer experience, including enhancing task efficiency, reducing user churn, and minimizing support requests. Through user research studies and actionable insights, we help companies address challenges effectively.
The empathy and extensive expertise of Markswebb’s research consultants in digital services allow us to establish trust with even the most reserved audiences and navigate sensitive topics. Our skilled research uncovers valuable insight into user behavior and provides the data needed for making impactful business decisions.
- We deliver a detailed profile of the service’s audience by conducting comprehensive user research surveys and user testing.
- We explain how to influence user behavior to meet business goals, guiding design and strategy decisions.
- We identify usability issues driving users to competitors and propose design solutions to retain them.
Why turn to a user research agency?
Markswebb helps you achieve measurable results by turning user insights into impactful product decisions. We help to:
- Identify problem areas, barriers, and user frustrations that lead to customer churn, decreased loyalty, lower engagement, and reduced conversion rates. Through advanced user research methodologies and usability testing, we provide insights to improve the user journey and overall product experience.
- Understand local audience characteristics when entering new markets to adapt the product to meet their specific expectations. Our research services help guide product teams in tailoring design decisions to fit regional needs and user personas.
- Enhance loyalty and engagement within the existing user base and leverage this knowledge for attracting new customers. Through actionable insights, we help product and design teams improve user satisfaction and drive growth.
- Study the demand for future services and position them correctly by determining why certain features succeed while others do not. By conducting user interviews, research projects, and usability studies, we guide design solutions that align with user needs and market trends.
Platform-specific user research
Our user studies cover all aspects of digital experiences:
Mobile app user research
We investigate how users interact with mobile apps by analyzing user behavior, task success, and engagement metrics. Our insights help optimize navigation, simplify workflows, and enhance retention.
Web app user research
We conduct research focused on web platforms, uncovering pain points in user journeys, form completion, and cross-device interactions. This ensures seamless usability and an improved product experience.
Desktop platform user research.
We explore how users engage with desktop products, identifying barriers to efficiency and user satisfaction. Our findings lead to recommendations for enhancing task completion and overall experience.
Omni-channel research
We track user behavior across mobile, web, and desktop environments, ensuring consistency and alignment across platforms to meet evolving user needs and business goals.
What’s holding your users back from fully engaging with your product?
Every barrier reduces satisfaction, retention, and revenue. Let us uncover the root causes and provide actionable insights through comprehensive user research.
User research process
We uncover actionable insights that inform strategic product decisions, enhance user satisfaction, and guide business growth.1
Concept development and presale
We start by defining the goals of data collection and formulating key questions that need answers, such as understanding user behavior, motivations, or local audience differences. Through meetings with stakeholders and a detailed brief, we determine which research methods and data sources will be used, along with an estimated timeline and key deliverables.
2
Data collection
Using tailored research methods—including in-depth interviews, usability testing, user research surveys, focus groups, and behavioral data analysis—we gather comprehensive information about how users interact with your digital product. Our approach adapts to project-specific questions and business goals, ensuring we capture critical data across various touchpoints.
3
Data analysis
We analyze key stages of the user journey to identify pain points, behavioral patterns, and barriers to engagement. Audience segmentation is conducted based on user needs, motivations, and frustrations, helping us define key user personas. The findings include prioritized issues affecting user retention, loyalty, and conversions, along with user scenarios.
4
Solution synthesis
Our team formulates strategic recommendations, leveraging user experience methodologies and best practices from our extensive research database. We provide actionable insights, reference solutions, and design strategies customized to the client’s business, market, and audience. The proposed improvements focus on optimizing key metrics such as conversion rates and user retention.
5
Implementation support
Upon request, Markswebb offers ongoing support during the implementation phase to minimize time-to-market and maximize the impact of recommended solutions. We consult on feature development, validate design decisions, and refine the product experience based on continuous user feedback, ensuring sustainable business growth.
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Who gains from our user research
Our research unlocks actionable insights and optimizes digital experiences in industries like fintech, telecom, e-commerce, and finance, driving engagement, loyalty, and measurable business growth.
Why Markswebb?
Quality assurance
With years of experience tackling similar challenges, Markswebb knows how to ask the right questions, uncover actionable user insights, spot problems in the digital experience, and identify real growth opportunities along with solutions to address them.
Specialized expertise
We understand the nuances of online services and how users interact with them. Every year, we conduct research on dozens of websites and mobile apps across various industries and countries, enabling us to bring targeted expertise to every project.
15 years of UX experience
We leverage insights from previous research, refined processes, and proven templates developed through hundreds of successful projects. Our evaluation systems are continuously improved, ensuring we deliver solutions that are both effective and tailored to client needs.
How much will a user research cost?
Pricing starts at $10,000 and depends on the scope of your project, the complexity of research methods, and the number of touchpoints, such as websites, mobile apps, or other digital products. Deliverables vary based on the size of the user base and the number of user interviews or surveys conducted.What exactly will you get in a user research project?
Our user research report is a comprehensive, actionable document designed to provide data-driven insights and guide strategic decisions. Typically spanning 30–50 pages, it includes:
- Detailed profiles of your user base, including motivations, barriers, and key behaviors.
- In-depth analysis of user needs and pain points that affect satisfaction, retention, and engagement.
- Actionable recommendations to optimize user experience and improve product performance.
- Customized insights on how to influence user activity to achieve your business goals.
The report is enriched with user personas, research findings, and practical strategies to help design teams make effective improvements.
FAQ
What is the difference between user research and UX research?
User research focuses on understanding user needs, behaviors, motivations, and pain points through methods like user interviews, surveys, and usability testing. It is often used during the early stages of product design to inform overall strategy and decisions.
UX research, on the other hand, is a broader discipline that covers both qualitative and quantitative research methodologies throughout the entire design process. It includes not only understanding users but also evaluating and optimizing the product’s usability, user experience design, and interface performance. UX research involves usability testing companies, behavioral metrics, and quantitative research to guide continuous improvement.
Markswebb provides a full spectrum of UX services, combining UX audits with the expertise of skilled UX researchers and UX research consultants to identify pain points, optimize user experiences, and drive measurable business outcomes.
Can Markswebb as user research firm conduct UX research?
Yes, of course. Markswebb is a research firm and user experience research is a core part of our expertise. We apply advanced ux research methodologies, including usability testing, behavioral metrics analysis, and user experience design evaluations, to help businesses optimize their digital products and meet user needs. From research projects to practical recommendations, we ensure that every stage of the design process is guided by data-driven decisions. Markswebb stands out among numerous UX research agencies with its expertise in serving enterprise-level businesses and delivering deeply refined insights tailored to complex projects.
What is the difference between market research and user research?
Market research focuses on understanding the broader market environment, including customer segments, competitors, pricing strategies, and general consumer preferences. It helps businesses identify market trends, evaluate demand, and position their product or service within a competitive landscape. Common methods include market surveys, focus groups, and data analysis.
User research, on the other hand, specifically investigates how users interact with a product or service. It delves into user needs, behaviors, pain points, and motivations through usability testing, user interviews, and behavioral metrics. While market research provides strategic insights at the market level, user research offers practical recommendations at the product experience level, guiding design decisions and improving the user journey.
What does a user researcher do?
A user researcher focuses on understanding user activity, motivations, and pain points through research studies and usability research. They conduct user research studies, interviews, and quantitative research to provide insight for design teams and ux designers. Their work is essential for guiding design solutions and ensuring products meet user expectations.
Is user research worth it?
Yes, investing in user research is essential for businesses aiming to achieve a great user experience and meet user needs. It provides ux insights into user personas and helps improve user satisfaction through data-driven decisions. Companies working with skilled research consultants gain long-term value by reducing development risks and optimizing product performance.
What does a research agency do?
A research agency offers comprehensive research services, conducting UX research projects, usability research, and quantitative research to deliver actionable recommendations. They help organizations understand user pain points, optimize service design, and enhance digital product design by applying industry-specific ux research methodologies.
What is the difference between user testing vs usability testing?
User testing focuses on evaluating how real users interact with a product, often used during research and design phases to gather feedback on prototypes or live features. Usability testing, a specific subset of user testing, aims to assess the ease of use, task success, and user interface design. Both are critical components of UX research projects for identifying pain points and optimizing decisions.
Doubting whether to do user research or save time?
Skipping user research may seem like a time-saver, but it often leads to costly design iterations later in the design process. Working with a top research agency like Markswebb ensures that businesses gain insight and ux solutions early on. By involving dedicated UX teams, research programs can reduce development risks, guide design and strategy, and ensure a product that delivers a great user experience.