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What is UI/UX best practices research?
Best practices cover a spectrum of solutions – from minor features to complete user scenarios. The most effective ones are those that speed up, simplify, or enhance the user’s journey. These can be alternative implementations of common interface elements, unique UI designs, innovative functions, technologies, or optimized processes.
Discovering these solutions means uncovering the unknown. It requires sharp awareness of what is considered standard and what stands out in the evolving digital landscape.
At Markswebb, our researchers continuously monitor digital services across various industries and regions. This ongoing expertise allows us to quickly identify project-specific solutions, spot emerging trends, and focus efforts on the right niches – without inflating costs.
- We gather relevant insights from digital leaders across industries and countries.
- We uncover competitive advantages, emerging trends, and successful innovations.
- We build a backlog of the most effective solutions tailored to project objectives.
Why best practices research matters
We identify not only proven solutions but also opportunities to meet users’ evolving “liquid expectations.” Through our meticulous approach to gathering and analyzing best practices, we uncover innovative solutions that others often miss. This strategic research enables you to:
- Optimize task completion by reducing friction, minimizing errors, and addressing user churn.
- Spot emerging trends and fresh ideas that drive innovation and create additional value.
- Boost user satisfaction, loyalty, and conversions, increasing the likelihood of repeat purchases.
- Set new quality benchmarks by adopting international or cross-industry practices before competitors.
Best practices collection across platforms
Our best practices research draws from an extensive range of global digital services, ensuring no innovation is overlooked:Industry coverage
Fintech platforms
We gather proven and emerging solutions in digital banking, payments, investment tools, and financial management.
E-commerce platforms
We analyze effective practices in personalization, product recommendations, and seamless checkout experiences.
Telecom services
We collect solutions for self-service management, billing, and customer support systems.
Enterprise and B2B services
We evaluate productivity tools, customer portals, and tailored service workflows to identify scalable innovations.
Platform-specific research
Mobile applications
We analyze mobile apps across regions, uncovering best practices in onboarding, navigation, and personalization.
Web applications
Our team explores web interfaces to identify streamlined user flows, optimized search capabilities, and responsive design standards.
Desktop applications
We study cross-platform solutions and desktop-specific innovations to improve task efficiency and interface performance.
Why let competitors innovate faster than you?
Delays in adopting new ideas can cost you users and market share. Let us deliver proven and emerging best practices to fuel your next breakthrough.
Best practices research process
Every step in our best practices research is designed to uncover impactful solutions that optimize user experience and create a competitive edge.1
Concept development and presale
We begin by meeting with the client to identify project goals and key processes needing improvement. Initial research is conducted on the target market and the client’s digital product, covering interfaces and user scenarios. This stage defines what potential solutions may look like and sets clear objectives for the search.
2
Direction selection
We create a long list of digital services with the highest likelihood of offering suitable best practices. The selection process leverages thorough searches, expert interviews, and surveys. By narrowing the scope, we ensure a focused search for practices that directly align with the client’s needs.
3
Identifying and documenting best practices
We analyze selected services and explore digital products from adjacent markets and international contexts. Our team evaluates innovative strategies, finds successful solutions, and highlights replicable models, providing clear explanations of their relevance and applicability to the client’s business.
4
Roadmap creation
We prioritize the identified best practices based on their potential impact on user experience and business outcomes. Detailed recommendations are provided, covering how to integrate these solutions effectively while accounting for implementation complexity and timeline considerations.
5
Implementation support
For clients seeking additional guidance, Markswebb offers ongoing support to ensure smooth implementation. We provide expert advice on reference selection, help identify further opportunities, and adjust strategies as necessary to maximize impact and accelerate time-to-market.
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Why choose Markswebb
Proven quality
With years of experience tackling similar challenges, Markswebb understands the nuances of digital services. We know how to distinguish standard solutions from experiments, emerging trends, and true innovations - and where to find them most effectively.
Specialized expertise
Each year, we analyze dozens of digital services across industries, uncovering diverse approaches to solving the same challenges. Our researchers have deep market knowledge and digital product expertise that most generalist UX agencies simply can’t offer.
14 years of UX experience
We leverage insights from previous research, refined processes, and proven frameworks, all developed and tested on hundreds of successful projects. Our evaluation methods continually evolve to ensure effective, high-quality solutions for every client.
How much will a best practices research cost?
Pricing for UI/UX best practices research typically starts at $15,000. The final cost depends on factors such as the scope of digital services, the complexity of processes analyzed, and the breadth of markets covered. Reach out to us for a customized quote tailored to your project goals and requirements.What exactly will you get from Markswebb best practices research?
Our best practices research delivers a comprehensive, actionable plan designed to give your digital service a competitive edge. Typically delivered within 3–4 weeks, it includes:
- A curated selection of UI/UX best practices with clear descriptions of their value for improving user experience and meeting business objectives.
- Detailed recommendations on how to apply these practices to your interfaces and workflows, tailored to your specific industry and goals.
- A structured roadmap that prioritizes practices based on ease of implementation, expected business impact, and potential user satisfaction gains.
FAQ
What are UI/UX best practices?
UI/UX best practices are proven design principles and solutions that enhance usability, user engagement, and customer satisfaction. They optimize everything from navigation and accessibility to performance and visual appeal, ensuring a seamless user experience. Markswebb curates these practices from global leaders and emerging markets to help businesses outperform competitors.
How do you have knowledge of UX best practices?
Markswebb’s expertise stems from years of analyzing global digital services across industries like fintech, e-commerce, and telecommunications. By continuously researching, benchmarking, and working with top-performing products, we maintain a vast database of proven UX practices.
Where can I find ready-made solutions for usability issues?
Our UI/UX best practices research includes curated libraries of solutions to common usability challenges. Whether you’re struggling with onboarding or navigation issues, Markswebb provides tailored recommendations that are ready for implementation.
How can I discover the optimal user journey for my product?
Through user interviews, journey mapping, and usability testing, Markswebb identifies friction points and suggests optimized user paths. We ensure that users interact with your product seamlessly, minimizing frustration and improving task completion.
How can a product team quickly improve a product’s UX?
Markswebb helps product teams by supplying a targeted backlog of actionable improvements. This includes prioritized best practices and specific UX design recommendations to optimize usability and performance.
Are there pre-existing databases of good user experience solutions?
Yes, Markswebb offers access to a continuously updated database of UX best practices and design solutions from global digital leaders. This resource allows product teams to explore and apply innovative approaches without starting from scratch.
Can I get a customized collection of UX design best practices for my project?
Absolutely. Markswebb’s tailored research services gather best practices specific to your product’s goals and industry, ensuring that your team benefits from proven solutions while gaining a competitive edge.