Our goal is to equip businesses with the knowledge to create value for their users, standing out in a crowded market. For this, we collect and analyze data about everything that surrounds the company or service. Our research approach is methodical and comprehensive: by gathering and analyzing data, we delve into user experiences, market dynamics, and technological advancements.
As the Markswebb agency, we apply a variety of research approaches tailored to deliver comprehensive insights for our clients. Below are brief descriptions of some of our core methodologies:
Qualitative research is our investigative approach that delves into the why and how of decision-making, not just what, where, when. We conduct in-depth analyses to capture the essence of customer behaviors and sentiments.
We employ a spectrum of qualitative methodologies, including in-depth interviews and ethnography, to unearth rich insights. With dozens of projects under our belt, we bring proprietary methodologies and a wealth of experience to interpret the nuanced dimensions of customer interactions and perceptions, which form the foundation for actionable business strategies.
Explore the comprehensive analysis of digital banking experiences for MSBs, offering benchmarks, best practices, and actionable insights
How to make a chatbot in mobile banking an effective business tool? Get isights from Markswebb research
The Mobile Banking Review UAE 2024 offers an in-depth examination of the UAE's mobile banking landscape, with a specific focus on expatriate users
Our Q3 approach combines the depth of qualitative data with the empirical rigor of quantitative analysis. It starts and ends with qualitative insights that frame and refine quantitative findings.
In the Q3 model, we begin with exploratory qualitative research to understand the context and variables at play. This shapes our quantitative data collection, ensuring it is grounded in real-world nuances. Post-quantitative analysis, we return to qualitative methods to interpret and expand upon the findings, closing the loop with a rich, contextualized understanding that informs strategic decision-making.
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Large-scale study of market trends, best practices, and app rankings within Uzbek fintech
Detailed analysis of the digital investment landscape, uncovering the pivotal trends, outcomes, and best practices that are setting new benchmarks for excellence.
This approach decodes the customer's experience throughout their interaction with a product or service. It identifies key touchpoints and opportunities for engagement enhancement.
We map the customer journey with precision, recognizing patterns and pain points across dozens of completed projects. Leveraging our proprietary tools and frameworks, we offer insights to optimize the customer experience from initial engagement to post-purchase, aligning with the brand promise and driving customer loyalty.
Explore the comprehensive analysis of digital banking experiences for MSBs, offering benchmarks, best practices, and actionable insights
Markswebb helped one of the largest banks in Eastern Europe to get 120+ out-of-the-box solutions to improve mobile banking sales
The strategy aimed at not only refining existing digital offerings but also introducing innovative solutions to secure the bank's leading position
Our approach to competitor analysis entails a thorough assessment of the competitive landscape. We identify strengths, weaknesses, opportunities, and threats to position our clients for optimal competitive advantage.
Our expertise in competitor analysis is backed by comprehensive market scans and proprietary analytical models. With a vast repository of data sets and benchmarks, we dissect competitor strategies to deliver detailed comparative insights that empower our clients with strategic knowledge for informed decision-making.
Markswebb developed an evaluation system, conducted studies, and provided recommendations to improve cross-channel strategies
A focused research of mobile banking apps, identifying precise opportunities to enhance functionality and user satisfaction
Markswebb helped one of the largest banks in Eastern Europe to get 120+ out-of-the-box solutions to improve mobile banking sales
We conduct in-depth interviews to delve into the customer psyche, probing beyond superficial preferences to extract the underpinnings of consumer behavior and attitudes.
Our in-depth interviews are structured as open-ended conversations, granting us the flexibility to pursue in-the-moment insights that structured surveys may miss. Each conversation is a step towards an intimate understanding of consumer motivations, meticulously analyzed by our team to uncover patterns and singularities that guide strategic decision-making.
Explore the comprehensive analysis of digital banking experiences for MSBs, offering benchmarks, best practices, and actionable insights
A focused research of mobile banking apps, identifying precise opportunities to enhance functionality and user satisfaction
How to make a chatbot in mobile banking an effective business tool? Get isights from Markswebb research
Surveys serve as our tool for capturing expansive quantitative data, providing a broad-scale snapshot of customer perceptions, preferences, and behaviors.
We design our surveys to yield high-quality data, utilizing a mix of scaled, categorical, and open-ended questions that allow for comprehensive analysis. Through statistical rigor, we transform these data points into narratives that resonate with and inform the strategic directions of our clients.
We conducted UX-audit of the app and its competitors, created 64 CJM and proposed 40+ enhancements of digital service
We gathered the best solutions banks use to motivate their customers to use mobile apps more actively
A strategy to position the bank as a first choice for trading companies
Checklist-based audits are our methodical evaluations, ensuring services align with both the functional and experiential standards our clients aspire to meet.
Leveraging our proprietary checklists, we conduct exhaustive audits that meticulously verify each service component against predefined standards. These systematic assessments help in recognizing exemplary performances and pinpointing areas ripe for innovation or enhancement.
Markswebb developed an evaluation system, conducted studies, and provided recommendations to improve cross-channel strategies
How to make a chatbot in mobile banking an effective business tool? Get isights from Markswebb research
The 2024 report provides a comprehensive evaluation of web banking platforms, focusing on their performance and UX across key digital banking tasks
Usability tests are our hands-on approach to evaluating how user-friendly and functional digital interfaces are from the end-user perspective.
Through task-based assessments and user feedback, we identify usability pain points and friction areas in digital interfaces. Our expert analysts then provide actionable recommendations for refinement, striving to elevate the overall user experience to meet and surpass industry standards.
A focused research of mobile banking apps, identifying precise opportunities to enhance functionality and user satisfaction
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
Markswebb helped a leading European bank become the top choice for digital savings, expand its market share, and strengthen its financial stability
Prototype audits involve our evaluative expertise, critiquing design mockups to proactively address potential user experience hurdles before launch.
In our Prototype audits, we scrutinize design elements against user expectations and industry best practices. This preemptive analysis helps in refining user interfaces, ensuring the final product not only meets the intended design vision but also resonates with the end-user's needs and preferences.
A complete roadmap included recommendations for improvement 12 out of the 18 existing scenarios
We reinvented our evaluation system to objectively assess text channel compared to the entire digital market
What communication channels attract users' attention, and what should the ideal sales process look like
Mystery shopping is a research method where individuals pose as customers to evaluate the quality of service and customer experience provided by businesses.
Markswebb can utilize mystery shopping to gather insights into customer service and user experience across digital platforms and physical touchpoints. By deploying undercover evaluators, they can assess the consistency, quality, and personalization of customer interactions, identifying strengths and areas for improvement.
The Mobile Banking Review UAE 2024 offers an in-depth examination of the UAE's mobile banking landscape, with a specific focus on expatriate users
Markswebb helped one of the largest banks in Eastern Europe to get 120+ out-of-the-box solutions to improve mobile banking sales
It is continuously updated tool to reflect the latest insights in UX research and design across digital services