Our goal is to equip businesses with the knowledge to create value for their users, standing out in a crowded market. For this, we collect and analyze data about everything that surrounds the company or service. Our research approach is methodical and comprehensive: by gathering and analyzing data, we delve into user experiences, market dynamics, and technological advancements.
As the Markswebb agency, we apply a variety of research approaches tailored to deliver comprehensive insights for our clients. Below are brief descriptions of some of our core methodologies:
Qualitative research is our investigative approach that delves into the why and how of decision-making, not just what, where, when. We conduct in-depth analyses to capture the essence of customer behaviors and sentiments.
We employ a spectrum of qualitative methodologies, including in-depth interviews and ethnography, to unearth rich insights. With dozens of projects under our belt, we bring proprietary methodologies and a wealth of experience to interpret the nuanced dimensions of customer interactions and perceptions, which form the foundation for actionable business strategies.
The report identifies both the current benchmarks and future opportunities for digitalization within corporate banking
This case involves a competitive analysis of investment services aimed at identifying market opportunities and enhancing the strategic positioning of
A wide panorama of the evolving digital banking sector, reflecting on enhancements in customer service and digital product accessibility
Our Q3 approach combines the depth of qualitative data with the empirical rigor of quantitative analysis. It starts and ends with qualitative insights that frame and refine quantitative findings.
In the Q3 model, we begin with exploratory qualitative research to understand the context and variables at play. This shapes our quantitative data collection, ensuring it is grounded in real-world nuances. Post-quantitative analysis, we return to qualitative methods to interpret and expand upon the findings, closing the loop with a rich, contextualized understanding that informs strategic decision-making.
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Large-scale study of market trends, best practices, and app rankings within Uzbek fintech
Detailed analysis of the digital investment landscape, uncovering the pivotal trends, outcomes, and best practices that are setting new benchmarks for excellence.
This approach decodes the customer's experience throughout their interaction with a product or service. It identifies key touchpoints and opportunities for engagement enhancement.
We map the customer journey with precision, recognizing patterns and pain points across dozens of completed projects. Leveraging our proprietary tools and frameworks, we offer insights to optimize the customer experience from initial engagement to post-purchase, aligning with the brand promise and driving customer loyalty.
The strategy aimed at not only refining existing digital offerings but also introducing innovative solutions to secure the bank's leading position
Seamless transition of chatbot service, preserving transactional activity and user engagement without compromising functionality or user experience.
We conducted UX-audit of the app and its competitors, created 64 CJM and proposed 40+ enhancements of digital service
Our approach to competitor analysis entails a thorough assessment of the competitive landscape. We identify strengths, weaknesses, opportunities, and threats to position our clients for optimal competitive advantage.
Our expertise in competitor analysis is backed by comprehensive market scans and proprietary analytical models. With a vast repository of data sets and benchmarks, we dissect competitor strategies to deliver detailed comparative insights that empower our clients with strategic knowledge for informed decision-making.
We helped a bank improve its ID service by analyzing 15 global ID solutions and providing recommendations to enhance UX
This case outlines the development of the investment app for teens, incorporating global best practices and innovative UX solutions
We conduct in-depth interviews to delve into the customer psyche, probing beyond superficial preferences to extract the underpinnings of consumer behavior and attitudes.
Our in-depth interviews are structured as open-ended conversations, granting us the flexibility to pursue in-the-moment insights that structured surveys may miss. Each conversation is a step towards an intimate understanding of consumer motivations, meticulously analyzed by our team to uncover patterns and singularities that guide strategic decision-making.
The research analyzes the digital maturity of mobile banking services for SMBs, highlighting growth opportunities and best practices
The strategy aimed at not only refining existing digital offerings but also introducing innovative solutions to secure the bank's leading position
Audience insights about existing needs and future demands to create the digital service for the corporate elite
Surveys serve as our tool for capturing expansive quantitative data, providing a broad-scale snapshot of customer perceptions, preferences, and behaviors.
We design our surveys to yield high-quality data, utilizing a mix of scaled, categorical, and open-ended questions that allow for comprehensive analysis. Through statistical rigor, we transform these data points into narratives that resonate with and inform the strategic directions of our clients.
We conducted UX-audit of the app and its competitors, created 64 CJM and proposed 40+ enhancements of digital service
We gathered the best solutions banks use to motivate their customers to use mobile apps more actively
A strategy to position the bank as a first choice for trading companies
Checklist-based audits are our methodical evaluations, ensuring services align with both the functional and experiential standards our clients aspire to meet.
Leveraging our proprietary checklists, we conduct exhaustive audits that meticulously verify each service component against predefined standards. These systematic assessments help in recognizing exemplary performances and pinpointing areas ripe for innovation or enhancement.
The research analyzes the digital maturity of mobile banking services for SMBs, highlighting growth opportunities and best practices
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Usability tests are our hands-on approach to evaluating how user-friendly and functional digital interfaces are from the end-user perspective.
Through task-based assessments and user feedback, we identify usability pain points and friction areas in digital interfaces. Our expert analysts then provide actionable recommendations for refinement, striving to elevate the overall user experience to meet and surpass industry standards.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
A wide panorama of the evolving digital banking sector, reflecting on enhancements in customer service and digital product accessibility
Prototype audits involve our evaluative expertise, critiquing design mockups to proactively address potential user experience hurdles before launch.
In our Prototype audits, we scrutinize design elements against user expectations and industry best practices. This preemptive analysis helps in refining user interfaces, ensuring the final product not only meets the intended design vision but also resonates with the end-user's needs and preferences.
A complete roadmap included recommendations for improvement 12 out of the 18 existing scenarios
We reinvented our evaluation system to objectively assess text channel compared to the entire digital market
What communication channels attract users' attention, and what should the ideal sales process look like
Mystery shopping is a research method where individuals pose as customers to evaluate the quality of service and customer experience provided by businesses.
Markswebb can utilize mystery shopping to gather insights into customer service and user experience across digital platforms and physical touchpoints. By deploying undercover evaluators, they can assess the consistency, quality, and personalization of customer interactions, identifying strengths and areas for improvement.
It is continuously updated tool to reflect the latest insights in UX research and design across digital services
A comprehensive analysis of the digital banking environment, pinpointing key areas for enhancement and innovation
Large-scale study of market trends, best practices, and app rankings within Uzbek fintech