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What is metrics consulting?
Success in the digital world depends on tracking the metrics that drive real impact. Markswebb’s metrics consulting identifies critical KPIs – like NPS, LTV, conversion rates, and user engagement – and transforms them into clear, actionable tasks. We analyze services, audiences, and competitors to uncover key growth drivers and barriers.
Our data-driven approach prioritizes what needs to change across business processes, interfaces, and communication to achieve your goals. Through detailed CJM mapping and tailored action plans, we help businesses make improvements that deliver measurable results – quickly and efficiently.
- We provide data visualizations and comprehensive reports that highlight strengths and bottlenecks.
- We prioritize metrics using impact-driven analysis and deliver step-by-step roadmaps to tackle gaps.
- If needed, we calculate performance baselines to establish targets for improvement and track success over time.
Why metrics consulting is essential?
Metrics consulting helps businesses zero in on the right metrics that truly move, turning raw data into focused actions:
- Establishing a clear set of KPIs to monitor progress and performance.
- Transforming abstract business objectives into measurable outcomes that guide product updates and user-centric optimizations.
- Prioritizing efforts by analyzing key factors impacting performance and focusing on changes that yield the highest business impact.
- Applying global best practices in performance optimization to avoid pitfalls and ensure continuous improvement.
UX metrics, performance metrics, user engagement and more
At Markswebb, our metrics consulting service digs deep across platforms and touchpoints to gather the key performance indicators that define product experience success.Which metrics do we collect?
User activity and engagement
We track user behavior through key metrics such as Monthly Active Users (MAU) and Daily Active Users (DAU) to measure engagement levels and long-term retention trends.
Conversion rates
Measure how efficiently users complete targeted actions, from signing up to completing purchases, tracking click-through rates (CTR) and goal completion rates.
Net promoter score (NPS)
Gauge user satisfaction and willingness to recommend your service, directly impacting long-term growth and loyalty.
Lifetime value (LTV)
Estimate the overall revenue a user generates, guiding customer retention strategies and optimizing customer acquisition costs (CAC).
Interaction time and depth
Analyze session duration, average time on page, and the number of interactions across multiple customer touchpoints to assess engagement quality.
Frequency of use and desired actions
Identify how often users complete essential tasks, such as making transactions, navigating core features, or using specific services, with metrics like Retention Rate (RR) and Feature Adoption Rate.
Where do we collect this data?
Web platforms
Insights are gathered from user interactions, analytics tools, and conversion tracking on websites.
Mobile apps
We analyze in-app behaviors, task completion rates, and user journeys within mobile ecosystems.
Customer portals and dashboards
By monitoring user engagement with key features like account management and product settings, we spot optimization opportunities.
Digital product ecosystems
Integrated data from cross-platform products, including desktop, mobile, and IoT devices, ensures comprehensive coverage.
Competitor services
Through mystery shopping and benchmarking, we compare your metrics to competitors, uncovering opportunities for improvement and differentiation.
Are hidden data gaps silently killing your growth and retention?
We’ll help you decode the numbers, uncover root causes, and deliver data-driven solutions to optimize customer experience and business impact.
Metrics consulting process
Our metrics consulting service offers a data-first approach to help you identify, measure, and optimize the user experience key performance indicators (KPIs) that matter most to your business.1
Concept development and goal alignment
We immerse ourselves in the client’s market, audience, and competitors to map out critical user experience metrics and performance metrics that matter most. By analyzing user behavior and interactions, metrics provide insights into how users interact with the product or service, revealing pain points and growth areas. This stage identifies foundational metrics to measure throughout the engagement.
2
Metrics diagnostics and factor mapping
We identify both positive and negative factors impacting the key UX metrics, such as user engagement metrics, customer satisfaction, and ease of use. Through brainstorming and consultations, we prioritize metrics like active users and user retention rate while ensuring alignment with business goals. Our team uses attitudinal metrics and user feedback to uncover hidden issues that may be limiting success.
3
Data-driven validation
Using usability metrics, user interviews, and quantitative metrics collected through testing tools, we validate our hypotheses and track user performance against selected benchmarks. Metrics to help measure the user experience include task success rates, user error rate, and interaction completion rates. This evidence-based approach ensures that product metrics and improvements are tied to real user needs and experiences.
4
Targeted action plan
We provide an actionable roadmap designed to improve key performance areas such as product or feature adoption. Our metrics to track focus on optimizing ease of use, enhancing customer satisfaction, and ensuring that changes positively impact the entire user journey. The action plan includes business requirements, prototypes, and optimization scripts aimed at enhancing core usability metrics.
5
Continuous evaluation and adaptation
We help teams track changes over time and assess progress by continually measuring key user satisfaction metrics and improvements based on user feedback. Workshops ensure that everyone understands how metrics provide insights into ongoing performance, while iterative adjustments optimize both the product experience and business outcomes. This ensures long-term success by embedding key usability metrics into workflows.
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Why choose Markswebb?
Proven results
Years of experience in metrics consulting and benchmarking allow us to identify and prioritize actionable improvements that lead to measurable growth. We’re experts in translating data into effective solutions.
Tailored expertise
We focus solely on refining performance metrics and optimizing digital services, offering specialized insights that generalist UX firms simply can’t provide. Our team’s market knowledge ensures precise, industry-specific recommendations.
Data-driven precision
We rely on results from past projects, proven UX metrics frameworks, and advanced evaluation techniques. Our continuously evolving systems guarantee tailored, impactful recommendations that deliver sustainable improvements for your digital products.
How much will a metrics consulting project cost?
Pricing for a metrics consulting project starts at $15,000, with the final cost depending on the number of tracked metrics, the complexity of analysis, and the platforms involved. For a customized quote tailored to your project’s goals, contact us today.FAQ
How to measure UX metrics?
To measure UX metrics effectively, use a combination of quantitative metrics such as task completion rates, conversion rates, and user retention rate along with qualitative metrics like user feedback and attitudinal metrics from surveys and interviews. At Markswebb, we tailor the measurement process by integrating tools like usability testing and performance tracking to ensure a comprehensive understanding of how users interact with your product.
How to define UX metrics?
Defining UX metrics involves identifying key usability metrics tied to specific business goals and user needs. For example, you may prioritize ease of use or active user engagement depending on your product or service. Markswebb helps businesses define metrics by analyzing the user journey and aligning metrics with critical performance indicators that improve the overall user experience.
How is a product experience metric different from a marketing metric?
Product experience metrics focus on how users interact with a product - measuring factors like time on task, error rates, and user engagement metrics to assess usability and functionality. In contrast, marketing metrics measure the effectiveness of campaigns, such as traffic, lead generation, and conversion rates. Markswebb ensures that both metrics complement each other by integrating UX research into broader business strategies.
How to choose the right UX metrics for your product?
To select the right UX metrics, first understand the user needs and business objectives, then match them with metrics that provide actionable insights. For example, user satisfaction metrics are key for retention-focused projects, while usability metrics matter for optimizing complex flows. Markswebb guides clients in selecting the right UX metrics by mapping them to critical user interactions and business outcomes.
How to prioritize UX metrics?
Prioritization starts with identifying the key metrics most aligned with project goals, such as task completion for new product launches or customer satisfaction for retention improvements. Using an impact-effort framework, Markswebb helps clients focus on metrics that deliver the highest value, ensuring data-driven improvements.
So, what metrics should I choose for my project?
The choice depends on your product’s nature and goals. For example, an e-commerce project may prioritize conversion rates, while a SaaS platform may focus on user engagement metrics and NPS. Markswebb evaluates your product through a deep analysis of user behavior and recommends metrics to help you track progress toward meaningful outcomes.
Which aspects of the user experience are critical to their satisfaction and loyalty?
Key aspects include ease of use, task efficiency, error-free interactions, and user satisfaction metrics like NPS and customer retention rates. Markswebb’s approach pinpoints these elements through targeted user experience metrics and feedback loops, ensuring the design evolves to enhance loyalty and satisfaction over time.