The Financial Brand’s “Power 100” database is the oldest and very popular ranking system that evaluates the social media performance of the top 100 banks and credit unions in the English-speaking world. It analyzes metrics from Facebook, X (formerly Twitter), YouTube, and Instagram to provide a comprehensive score reflecting an institution's social media activity and community size. This database helps financial institutions benchmark their social media efforts and identify best practices.
At Markswebb, we have honed our expertise in creating databases and evaluation systems for digital services in fintech, banking, and e-commerce.
In general, we have a great Best Mobile Banking Apps Database, and have developed unique proprietary ranking systems - Mobile Banking Rank, Digital Investment Rank, Chatbot Rank and other.
As specialists, we understand the significance of the work done by our colleagues at The Financial Brand. We recognize the importance of "Power 100" database in providing valuable insights and benchmarks for the industry, and we would like to share our expert commentary on this pivotal resource.
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The Financial Brand’s “Power 100” database is structured to rank banks and credit unions based on their social media performance. Data is collected quarterly from approximately 2,000 institutions across Facebook, X (formerly Twitter), YouTube, and Instagram. The evaluation criteria include the number of followers, likes, views, and posts. Points are awarded as follows: 1 point for every 500 Facebook likes, 1,000 X followers, 2,000 tweets sent, 750 Instagram followers, 500 Instagram posts, and 15,000 YouTube video views. The database is updated every calendar quarter to ensure up-to-date benchmarking and insights. It is important to note that the data is meticulously filtered and collected manually.
Here is an example of what a “Power 100” ranking looks like
What does this database actually show us? It highlights the demand and visibility of various financial services in the realm of social media. For quite a while now, well-developed social media channels have become the primary stage for immediate public resonance, often outpacing traditional media. Banks and financial institutions leverage this to draw attention to their services. But what does it take to engage an audience effectively? It's the wow-feature, a top-tier digital service that either aligns with current trends or creates new ones on its own.
So, top-quality digital services can significantly enhance the media power of financial brands by generating positive publicity, enhancing reputation and trust, increasing customer advocacy, improving customer engagement, strengthening competitive positioning, and providing valuable insights. Financial brands that excel in digital services are often seen as leaders in their industry, attracting attention from media outlets and establishing a strong presence in the public eye.
We can clearly see this from our own experience:
Innovations, user-friendly interfaces, and successful product launches can generate buzz and lead to articles, reviews, and features in reputable media outlets. The results of Markswebb's studies are published in major media outlets such as Forbes and receive hundreds of likes and comments on LinkedIn and Medium.
In particular, at Markswebb, we annually conduct dozens of studies on digital customer experience in digital services using our unique evaluation system, which is based on binary criteria. This approach helps us objectively compare digital services and create a ranking. The top 3 are awarded digital quality marks, which demonstrate a high level of UX and are used for promotion in social media and advertising.
For example, this is what the rating of banks and payment systems in Uzbekistan in 2024 looks like
Satisfied customers are likely to share positive experiences online through reviews and testimonials, which can be picked up by media outlets and influence public perception. Positive experiences with digital services can attract influencers and thought leaders, who may share their experiences with their followers, further boosting media visibility.
JPMorgan Chase
Chase Mobile App: JPMorgan Chase's mobile banking app is frequently highlighted in media for its user-friendly interface, robust features, and security. This positive media coverage enhances the bank's reputation and media power.
Goldman Sachs
Marcus by Goldman Sachs: The digital platform Marcus has received extensive media attention for its innovative approach to online banking and lending. Positive reviews and high customer satisfaction have bolstered Goldman Sachs's media presence.
Revolut
Innovative Services: Revolut’s comprehensive digital financial services, including currency exchange, stock trading, and cryptocurrency trading, have attracted significant media attention. Its rapid growth and user-centric features are frequently discussed in financial media.
PayPal
Venmo and PayPal Services: PayPal’s digital payment solutions, including Venmo, are regularly featured in media stories about the evolving payment landscape. The ease of use and integration of these services have made PayPal a key player in financial media discussions.
At Markswebb, we excel in gathering and evaluating best practices from digital services worldwide. Our expertise lies in conducting complex recruitments to access these services, supported by an extensive database of respondents, agents, and partners internationally. We tackle technical challenges related to data collection, such as app unavailability and login restrictions, and overcome language barriers to examine applications in multiple languages.
We offer detailed step-by-step descriptions of user scenarios with screencasts and screenshots, providing invaluable insights for banks, fintech companies, insurance firms, and retail businesses. Our services cover onboarding, debit products, loans, credit cards, and accounts for freelancers and SMEs. We produce comprehensive databases of digital service practices, custom research projects, and comparative tables of scenario feasibility and feature availability.
Our unique service is designed to help clients identify innovative solutions, achieve digital leadership, and gain inspiration from global best practices, ensuring they stay ahead in the competitive landscape. So, no time to waste, let's get started!
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We’ve evolved dozens of successful financial services and are eager to prove that our expertise can be implemented in other industries and around the world. Have a look at our success stories!
