We are pleased to inform you about the forthcoming publication of our comprehensive fintech market research in Kazakhstan mobile banking, scheduled for release in June 2024. This study is designed to provide a detailed overview of the current state of the digital services market in Kazakhstan, offering insights into the most effective digital practices within the sector. You can submit your request for the full report right now.
Update! The Mobile Banking Rank Kazakhstan 2024 is now available! You can review the contents and obtain the public report (for free).
Contents
The study is a comparative analysis of the digital customer experience in mobile banking for private individuals, encompassing market overviews, trends, best practices, and application rankings. Conducted yearly, this research deepens the analysis and enhances the quality of findings, aiming to assist in the creation of the best mobile bank for private clients. It considers the local peculiarities of Kazakhstan's financial market while leveraging proven solutions from Eastern Europe.
By offering an objective overview of the competitive landscape, the research provides insights for correctly prioritizing efforts towards achieving business goals. Access to best practices across 17 blocks of user tasks in mobile banking is intended to reduce the time-to-market for new solutions. The study's basic list is independently compiled at the project's onset, including only the most popular and significant services. This selection allows for a clear view of the scale of changes over the year, identifying trends and best practices that can be repurposed by other market participants.
The outcome of the research will be an extensive and detailed 400-page report.
Interested in gaining comprehensive insights into Kazakhstan's mobile banking and fintech ecosystem?
Leave a request now to secure your copy of the full report.
We will undoubtedly receive answers to the following questions:
Our main advantage is our unique evaluation system for banking digital experiences, based on proprietary heuristics. This system prioritizes services that efficiently solve a broad range of customer tasks and weigh issues impacting a large audience more heavily. Unlike customer surveys or CSI metrics, our method offers a deeper, actionable understanding of digital banking performance. It outperforms random problem-solving or the complex process of comparing internal metrics, providing a clear competitive edge in understanding and enhancing the digital customer experience.
Our second advantage is the Expert assessment. Markswebb researchers independently navigate through all scenarios available in mobile banking for clients with debit cards, recording the outcomes in a checklist of 800+ criteria. The evaluation is binary: either a criterion is met or it isn't, leaving no room for subjective opinion.
Our third advantage is Data analysis. We assign weights to each criterion reflecting its importance to tasks. These weights are multiplied by the total of criteria met, forming the basis of our rating evaluation. This method illustrates how comprehensively and conveniently a private bank client can manage personal finances through a mobile app. At this stage, we also analyze the market to draw conclusions about its development and future trends. We identify dominant trends and determine which practices are considered the best and why.
The full report Mobile Banking Rank Kazakhstan, a concise 400-page PDF, combines more than 200 best practices from the country's top 10+ banks, offering Kazakhstan banks insights into optimal mobile banking practices for private clients. This unparalleled resource is beneficial for anyone aiming to enhance their digital user experience or enter the Kazakhstan fintech market. It serves both new and existing service development partners, facilitating strategic planning and market analysis.
By sharing part of the results publicly, we aim to present a market review that will be useful for both demographics. We will showcase select practices that could be repurposed by international services, offering a unique look into the strategies that lead to success in Kazakhstan's digital ecosystem.
Stay tuned for the release of this insightful research that promises to change the way we view digital banking and fintech practices in Kazakhstan. Follow Markswebb on LinkedIn!
We’ve evolved dozens of successful financial services and are eager to prove that our expertise can be implemented in other industries and around the world. Have a look at our success stories!
From research and analysis to strategy and design, we help our clients successfully reach their customers through digital services.
