Meet us at Seamless Fintech Middle East 2025 - Markswebb

Apr 1, 2025

We’re excited to meet the fintech and digital banking community at Seamless Fintech Middle East 2025 — one of the region’s most important events for financial innovation.

This is a great opportunity to connect face-to-face, explore challenges in mobile banking UX, and discover how our global benchmarking and research can help your service grow faster and smarter.

Whether you’re looking to optimize onboarding, rework user journeys, or enhance engagement — we’d love to discuss your current mobile app and the obstacles that may be holding it back as a business tool.

You can meet us anytime at our Pod or join our session in the official programme — a masterclass on the quality of user experience in UAE mobile banking.

May 20–22, 2025

Dubai World Trade Centre

Want to make sure you wont miss our masterclass?

Leave your contacts well send you a reminder closer to the event.

And after the masterclass, well share free materials with all the key insights.

Choose whats easier for you:

Visit our pod

Throughout the two-day event, you can visit our pod in the Fintech & Banking Innovation Zone. Here’s what you can do:

  • Ask us anything about UX in mobile banking — from onboarding to in-app support
  • Explore real examples from leading UAE and international banks
  • Learn how your business can benefit from our proprietary benchmarking
  • Take part in interactive activities with our team
  • Get actionable ideas and tools tailored to your bank’s goals

Our pod is designed to be more than just a meeting point — it’s a discovery space.

The full list of available activities will be published soon. Stay tuned and follow our updates on LinkedIn.

Masterclass: How to improve UX for expats in mobile banking

  • May 21, 16:50
  • Duration: 45 minutes
  • Speaker: Alexey Skobelev, CEO, Markswebb

Join us for a 45-minute masterclass with Alexey Skobelev, CEO at Markswebb, where he will present exclusive insights from our Mobile Banking Review UAE 2025 — the most detailed UX study of mobile banking for expats in the UAE.

This session is designed for product owners, digital leads, marketing teams, and strategy officers. You’ll leave with:

  • A clear picture of expat expectations vs reality→ Learn what frustrates expats, what they value, and where smart UX improvements can significantly improve key business metrics — for example, how to design seamless international transfers that truly work for expats
  • Top 5 friction points in expat digital journeys→ See what slows down onboarding, how lack of clarity erodes trust, and why support is underused
  • Real examples of working solutions from UAE and global banks→ Discover what WIO, BBVA, and Mashreq are doing right — and how to replicate it
  • UX improvements that bring measurable business results→ Find out what changes improve app ratings, reduce time-to-market, and increase digital adoption

This session will give you a strategic and tactical roadmap — with ready-to-use benchmarks, ideas, and product hypotheses you can apply right away.

Let’s connect and talk about the future of mobile banking

Whether you’re building a new digital product, improving onboarding, or rethinking CX strategy — we’d love to meet you in person.

We’re here to help you:

  • Understand where your UX stands today
  • Discover what matters most to your customers
  • Move forward with confidence and evidence-based priorities

Stop by, join our masterclass, and let’s build the future of digital banking together.

By Team Markswebb

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