The European market for digital investment services is evolving fast—but seeing the full picture isn’t easy. New players emerge, national champions expand abroad, and user expectations vary subtly across countries. To make sense of it all, we’ve built the first independent map of Europe’s investment-tech ecosystem — and it’s now available as a downloadable PDF.
The map presents 300+ digital investment platforms identified through multilingual search queries and official exchange partner lists. Manual review complemented the dataset with major banks and widely used apps.
Here’s what you’ll find inside:
The map is delivered as a high-resolution PDF, optimized for both desktop and mobile viewing. Pinch and zoom to explore details, or print it out as a poster for your product room.
If you’re building or scaling a digital investment platform in Europe, this map will help you:
For deeper insight, explore the full Notion dataset of European digital investment services.
This map is more than a static visualization. It’s a tool for product teams, strategists and founders to quickly navigate the European landscape, identify overcrowded niches, and spot untapped opportunities. It outlines the structure of Europe’s digital investment landscape, showing which services exist and how they differ by geographic reach, product type, and estimated market size.
Share your feedback!The map and the dataset are created in May 2025. If you find any mistakes or want to share your opinion, please, contact us in WhatsApp or by email.
Contents
Most competitive landscapes are either too shallow (leaving out key local players) or too fragmented (hard to see connections and overlaps). Our goal was to create a clear, comprehensive and actionable snapshot of Europe’s invest-tech market.
We designed the map to answer critical questions:
Unlike most charts, our map focuses on real user-facing services, not just the legal structures of brokers. It’s user-centric, highlighting how and where investors interact with platforms.
It’s also the first independent visualization of Europe’s digital investment ecosystem, built from:
To make things actionable, the map also links to a Notion dataset where each service can be explored in more depth.
This PDF map is part of a larger research project: Markswebb’s State of Digital Investment in Europe. The full study includes:
See how the full study can guide your digital investment service strategy, reduce time-to-market and boost team performance.
EU countries
Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
European Economic Area
The EEA includes EU countries and also Iceland, Liechtenstein and Norway. It allows them to be part of the EU’s single market.
Switzerland is not an EU or EEA member but is part of the single market. Switzerland is not in the EU or EEA, but maintains market access through bilateral deals.
Non-EEA countries from our list
UK, Switzerland, Serbia.
Retail or universal banks — including digital-first and mobile-only banks — that offer investment products alongside core banking services (e.g. current accounts, cards, savings). Investments are typically integrated into the main banking app and may include stocks, ETFs, funds, or crypto.
Revolut, ING, Intesa Sanpaolo, Unicaja Banco, Alior Bank, N26, Raiffeisenbank CZ, Nordea
Multi-asset crypto platforms that offer trading, conversion, and often custody of cryptoassets, stablecoins, and sometimes fiat. Typically designed for retail users with accessible UX and multiple payment methods. May include features like staking, savings, NFT trading or rewards.
Bitpanda, Crypto.com, YouHodler, Binance, Kraken, Coinbase
Crypto-native services focused on one or several core functions (e.g. custody, non-custodial wallets, DCA, staking, on/off ramps) with minimal fiat exposure. These platforms are often designed around self-custody, transparency, and lean interfaces for more experienced users.
Northcrypto, Relai, Swissborg, Bitwala, Trezor Suite
Automated investment platforms offering goal-based portfolios (usually ETFs or index funds) tailored to the user’s risk profile. Portfolios are passively managed and periodically rebalanced. Interfaces are typically simple, mobile-first, and require minimal financial knowledge.
Indexa Capital, Volt by Vontobel
Self-directed or hybrid platforms that allow users to buy and sell a wide range of assets—such as stocks, ETFs, crypto, options or derivatives—via mobile or web. May include full trading functionality, long-term investing tools, or even automated portfolios (e.g. robo-advisory as an optional feature). Typically designed for users who want flexibility, control, and a broader product shelf.
DEGIRO, Scalable Capital, Trade Republic, XTB, Freedom24, Xtrade, Fortrade, Keytrade Bank, S Broker
Platforms operated by traditional asset managers, wealth management firms or private banks, offering access to investment funds or managed portfolios. Typically feature advisory or discretionary services, and may have higher entry thresholds or slower onboarding.
Brewin Portfolio Service, Direct Investment Service, Wise Assets
Ready to learn more about the structure of the European investment market and how to succeed in it through superior digital experiences? Message us on WhatsApp or fill out the form below.
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