Upcoming: State of Digital Investment in Europe - Markswebb

300+ digital investment servicesacross 20+ European countries in focus

May 28, 2025

The research results deliver a clear, structured picture of the European investment-tech landscape and is designed to become essential reading for any company already active—or about to enter—this market. With a blend of hard data and real-world user insight, the study helps:

  • understand what European investors actually need and expect—by country, strategy and portfolio size;
  • benchmark your product against competitors on an independent scoring model;
  • spot best-in-class practices and the recurring UX mistakes that hurt acquisition and retention.

Contact us to find out how to get maximum value.

Who will benefit

  • Teams already on the European market that need a reality check on their competitive position.
  • Companies about to launch or expand a fintech product in Europe.
  • Anyone hunting for untapped niches, emerging trends or unresolved user pains.
Why this study is different

We build the independent market map of European investment tech, showing who operates where, how big they are and which features set them apart. Investor interviews supply the true voice of the customer, so the analysis highlights what people actually value rather than what simply exists. Finally, we group countries into meaningful clusters, blending service data with macro context to reveal how market maturity and investor behaviour shift across the continent.

The questions we answer

The study examines both sides of the market—supply (services) and demand (investors)—and answers everything from “who’s who” to “which niches are still open” and “what pain points users are dealing with”.

About investors

  • What hopes, hurdles and fears do conservative savers face?
  • What about risk-takers looking for higher returns?
  • How do investors perceive different financial and alternative instruments?
  • How many investors are there, and how are they distributed across countries, social groups and asset classes?
  • Why are some instruments popular in one country and scarce in another?
  • Which pain points dominate the current user experience?

About digital services

  • Which investment platforms operate in Europe, and how are they structured by size, geography and product mix?
  • Who serves long-term savers best—and why?
  • Who serves active traders best—and why?
  • Where are the white spaces for new entrants, and which niches are crowded?
  • Which technologies are now must-haves, which differentiate, and which remain experimental?
  • What does “best practice” look like for critical user tasks?
  • What UX problems appear again and again across the market?
  • Which product attributes (and combinations) are used as a selling point?

What your team gets—and why it matters

All insights are consolidated in the Full Report; highlights are available in a Public Brief.

  • Two independent rankings of European investment services—one for wealth-building savers, one for speculative traders—showing who sets the bar and why.
  • Structural analysis of the service landscape explaining why some business models soar while others stall, with concise commentary and market-density diagrams.
  • Investor analysis that replaces the myth of an “average European” with real-world distributions by country, instrument and portfolio size—explaining, for example, why Poland skews toward trading while the Nordics prefer saving.
  • Investor clusters that link your product to concrete audience segments, each with clear motives, barriers and deal-breakers.
  • Comparative feature matrix of 20 leading services across key user flows—showing who wins, who lags and which UX issues are costing conversion.
  • Best-practice library for complex or novel tasks, complete with step-by-step screens, user-level explanations and (where possible) notes on technical implementation.

You also receive an interactive market map: a high-resolution PDF and the Notion base, filterable by service type, instrument set, geography and scale.

How we research the market

  • Quantitative investor data – central-bank statistics and industry studies.
  • Comprehensive service list – 300 + platforms identified via multilingual Google queries and official exchange partner lists; manual checks added large banks and popular apps.
  • 20-service deep dive – selected by user base, multi-country reach, own iOS app and direct equity trading; examined against hundreds of checklist criteria.
  • 30 in-depth investor interviews – across several countries, portfolio sizes and risk profiles.
  • Two scoring models – one for long-term wealth building (dividend stocks, bonds, ETFs), one for speculative trading (growth stocks, short positions), with common account-opening and funding flows assessed in both.

Who can use the findings

  • Existing platforms will see where you truly stand, fix UX gaps that hurt LTV, and adopt proven ideas faster.
  • Firms planning a launch can save months of research, avoid crowded spots and sidestep rookie mistakes.
  • Consultancies & research houses might leverage an up-to-date data set for strategic projects.
  • VCs & funds get an opportunity to size the fintech opportunity and validate startup pains with real user evidence.

Stay up to date with new insights from the study—follow the Markswebb company page on LinkedIn.

Want to discuss your project or get the full report? Simply fill in the form below or message us on WhatsApp.

Get to work

    About You Fields requiring an asterisk (*) are essential for submission. By submitting this form, you agree to our Terms and Conditions.
    About project
    Attach usefull files
    Fields requiring an asterisk (*) are essential for submission. By submitting this form, you agree to our Terms and Conditions.

    Become a client