We are excited to announce the launch of Digital Investment Rank 2025, a comparative study focused on the digital experience in brokerage services in a country in Eastern Europe. This research provides in-depth insights into the competitive landscape, key areas for development, and major industry shifts.
Our proprietary evaluation system helps brokers and financial institutions not only assess their digital experience but also achieve concrete business goals.
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Digital Investment Rank is an annual study we have been conducting since 2019. For brokers, it serves as a strategic development tool — a market overview that helps participants see how competitors are evolving, identify areas for growth, and gain access to the best solutions immediately.
Explore insights from previous research waves here and here to see how our findings shape the future of investment services.
How investment platforms benefit from our benchmark
The Digital Investment Rank 2025 research utilizes a comprehensive methodology designed to assess the digital experience of brokerage platforms. This evaluation focuses on platforms selected for their market prominence and broad user base. The platforms will be assessed against a rigorous set of criteria, covering over 600 specific aspects of user experience.
The research methodology takes into account various dimensions of digital investment services, including the usability of the user interface, account management features, accessibility of educational content, and the integration of advanced technologies such as AI to personalize the investment experience. Additionally, we analyze the transparency of the investment process and how well the platform meets the needs of mass-market investors.
The aim of this methodology is not only to rank the platforms but also to highlight areas for innovation and improvement. By identifying best practices, the study seeks to guide the enhancement of digital investment services, ultimately fostering more intuitive, user-centric platforms that elevate the overall investor experience.
By refining UX, development teams can reduce client acquisition costs and increase transaction volumes, while ensuring seamless, intuitive interactions that meet investors' needs. For brokers and banks, optimizing UX is a strategic way to create a competitive edge, ultimately driving higher revenue and reinforcing market position.
Markswebb’s evaluation system allows brokers and banks to optimize UX for strategic growth – reducing acquisition costs, increasing transaction volumes, and strengthening their competitive edge with seamless, intuitive solutions that meet investor expectations.
We customize our methodology for specific markets, platforms, and business models, delivering tailored insights that help firms stay competitive and align their digital strategy with global best practices.
The final results of the Digital Investment Rank 2025 research will be presented in July 2025.
Order your custom research today to gain a precise and relevant view of how your digital brokerage services measure up against competitors and market trends.
We’ve evolved dozens of successful financial services and are eager to prove that our expertise can be implemented in other industries and around the world. Have a look at our success stories!
From research and analysis to strategy and design, we help our clients successfully reach their customers through digital services.
